Updated through Week 6 results
CFB Payrolls
Does Payroll Buy Wins?
REPORTED 2026 ROSTER BUDGETS VS. RESULTS · RECORDS & AP RANK FROM ESPN AS OF MON OCT 12, 2026
Read this first
Every dollar figure on this page is a reported estimate, not an official or audited payroll. Budget ranges are The Athletic's reported estimates (The Athletic, Sept 16, 2026: "Does your college football roster cost $8M or $50M? Here's our report on 68 teams"), built from 70+ industry sources, as relayed by On3 and SI. Records and AP ranks: ESPN, updated Oct 12, 2026, 12:23 PM CT.
+0.34Reported budget vs. AP rank
Spearman, top 25 reported budgets
+0.05Reported budget vs. win %
Spearman, top 25 reported budgets
Top 25 reported 2026 roster budgets (The Athletic) vs. results
▲ +N beating pay rank by 3+ spots▼ -N trailing pay rank by 3+– within 2▲ = performing better than payroll rank, ▼ = worse; the number is how many spots. Small line = pay rank → performance rank, both among the 25 listed (1 = highest paid / best results; T- = tied). Performance rank: AP Top 25 teams first in AP order, then unranked teams by win %, then by AP votes.
| # | Program | Reported range | Reported midpoint | Record | AP rank | vs. Payroll |
|---|---|---|---|---|---|---|
| 1 | Ohio State | $49-54M | $51.5M | 5-1 | No. 4 | ▼ -3Payroll #1 → Performing #4 of 25 |
| 2 | Oregon | $48-54M | $51.0M | 3-2 | NR | ▼ -16Payroll #2 → Performing #18 of 25 |
| 3 | Texas | $45-55M | $50.0M | 4-1 | No. 7 | ▼ -4Payroll #3 → Performing #7 of 25 |
| 4 | LSU | $47-50M | $48.5M | 4-2 | No. 22 | ▼ -10Payroll #4 → Performing #14 of 25 |
| 5 | Texas A&M | $45-50M | $47.5M | 3-3 | NR | ▼ -18Payroll #5 → Performing T-23 of 25 |
| 6 | Miami | $44-50M | $47.0M | 5-0 | No. 3 | ▲ +3Payroll #6 → Performing #3 of 25 |
| 7 | Notre Dame | $41-48M | $44.5M | 6-0 | No. 2 | ▲ +5Payroll #7 → Performing #2 of 25 |
| T-8 | Ole Miss | $39-45M | $42.0M | 4-1 | No. 9 | –Payroll T-8 → Performing #8 of 25 |
| T-8 | Tennessee | $41-43M | $42.0M | 5-1 | No. 14 | ▼ -4Payroll T-8 → Performing #12 of 25 |
| T-10 | Alabama | $38-42M | $40.0M | 5-1 | No. 6 | ▲ +4Payroll T-10 → Performing #6 of 25 |
| T-10 | Texas Tech | $38-42M | $40.0M | 5-0 | No. 10 | –Payroll T-10 → Performing #9 of 25 |
| 12 | USC | $37-40M | $38.5M | 6-1 | No. 19 | –Payroll #12 → Performing #13 of 25 |
| T-13 | Indiana | $36-40M | $38.0M | 6-0 | No. 5 | ▲ +8Payroll T-13 → Performing #5 of 25 |
| T-13 | Michigan | $36-40M | $38.0M | 3-2 | NR | ▼ -7Payroll T-13 → Performing T-20 of 25 |
| 15 | Florida | $31-41M | $36.0M | 4-2 | NR | –Payroll #15 → Performing #17 of 25 |
| 16 | South Carolina | $32-35M | $33.5M | 3-3 | NR | ▼ -7Payroll #16 → Performing T-23 of 25 |
| T-17 | Auburn | $31-35M | $33.0M | 3-2 | NR | ▼ -3Payroll T-17 → Performing T-20 of 25 |
| T-17 | Nebraska | $31-35M | $33.0M | 5-1 | NR | –Payroll T-17 → Performing #15 of 25 |
| 19 | Georgia | $31-34M | $32.5M | 6-0 | No. 1 | ▲ +18Payroll #19 → Performing #1 of 25 |
| 20 | Oklahoma | $28-34M | $31.0M | 3-2 | NR | –Payroll #20 → Performing #19 of 25 |
| T-21 | Clemson | $29-32M | $30.5M | 3-2 | NR | –Payroll T-21 → Performing T-20 of 25 |
| T-21 | Penn State | $29-32M | $30.5M | 3-3 | NR | –Payroll T-21 → Performing T-23 of 25 |
| 23 | Wisconsin | $27-31M | $29.0M | 4-1 | NR | ▲ +7Payroll #23 → Performing #16 of 25 |
| 24 | Missouri | $27-30M | $28.5M | 5-1 | No. 13 | ▲ +13Payroll #24 → Performing #11 of 25 |
| 25 | UCLA | $26-30M | $28.0M | 5-0 | No. 12 | ▲ +15Payroll #25 → Performing #10 of 25 |
What the numbers say
| Sample | vs. win % | vs. AP rank |
|---|---|---|
| Top 15 reported budgets | -0.20 | +0.18 |
| Top 25 reported budgets | +0.05 | +0.34 |
Among the biggest spenders, reported spending is only a loose guide to results so far (a correlation of +1 would mean budget order exactly matched results).
- Top 10 reported budgets: 44-12 combined (.786), 6 teams in the AP top 10.
- Next 15: 64-20 (.762), 3 teams in the AP top 10.
Over-performers ▲
- Georgia: 6-0, No. 1, 19th-largest reported budget (+18).
- UCLA: 5-0, No. 12, 25th-largest reported budget (+15).
- Missouri: 5-1, No. 13, 24th-largest reported budget (+13).
- Indiana: 6-0, No. 5, tied 13th-largest reported budget (+8).
- Wisconsin: 4-1, unranked, 23rd-largest reported budget (+7).
- Notre Dame: 6-0, No. 2, 7th-largest reported budget (+5).
- Alabama: 5-1, No. 6, tied 10th-largest reported budget (+4).
- Miami: 5-0, No. 3, 6th-largest reported budget (+3).
Under-performers ▼
- Texas A&M: 3-3, unranked, 5th-largest reported budget (-18).
- Oregon: 3-2, unranked, 2nd-largest reported budget (-16).
- LSU: 4-2, No. 22, 4th-largest reported budget (-10).
- Michigan: 3-2, unranked, tied 13th-largest reported budget (-7).
- South Carolina: 3-3, unranked, 16th-largest reported budget (-7).
- Tennessee: 5-1, No. 14, tied 8th-largest reported budget (-4).
- Texas: 4-1, No. 7, 3rd-largest reported budget (-4).
- Auburn: 3-2, unranked, tied 17th-largest reported budget (-3).
- Ohio State: 5-1, No. 4, the largest reported budget (-3).
Methodology
- Each team's value is the midpoint of its reported range from The Athletic (e.g. $49-54M → $51.5M).
- We compute the Spearman rank correlation between reported midpoint and (a) win % and (b) AP rank, both oriented so a positive number means more money goes with better results. Unranked teams are coded 26.
- vs. Payroll column. Expected = the team's rank by reported budget midpoint among these 25 (1 = biggest). Actual = its performance rank among the same 25: AP-ranked teams first in AP order, then unranked teams by win %, then by AP poll points (others receiving votes). Ties share the higher position and are shown with T- (e.g. three coaches at $10.0M are all T-13; the next is #16). The number is pay rank minus performance rank: ▲ +N means the team ranks N or more spots better on the field than its payroll rank (3+, row tinted green), ▼ -N means N or more spots worse (3+, tinted red), and – means within 2. Coach table and value lists: performance is each coach's career win % at his current school, including 2026 to date (all games he coached there, bowls and playoffs included; current stint only: for coaches who returned to a school they coached before, only games since the return count; see the * note). The pool is Power Four head coaches (68 programs: SEC, Big Ten, Big 12, ACC and Notre Dame) with 13+ games at their school and a sourced salary: 41 coaches. Pay and win % are both ranked within that pool (1 = highest paid / best win %, exact ties share T-N); the number is pay rank minus win % rank, and the arrow shows at 4+ spots (10% of the pool). Coaches under 13 games (mostly first-year hires) and interim coaches are N/A, first season. Pay: the 25 highest-paid use On3/Rivals 2026 (reported; private schools are On3 estimates); every other coach uses the USA Today 2025 coach salary database (public-records figures, 2025 season). Private schools outside On3's top 25 don't publish current contracts (USA Today lists a few from tax filings that lag two or more years), so they are left out: Bill O'Brien (Boston College); Manny Diaz (Duke); Rhett Lashlee (SMU); Fran Brown (Syracuse); Jake Dickert (Wake Forest); Dave Aranda (Baylor); Kalani Sitake (BYU); Sonny Dykes (TCU); David Braun (Northwestern); Clark Lea (Vanderbilt). Records: the 25 highest-paid from ESPN game results; others from Wikipedia's current FBS coaches list, with every coach named in the value lists checked against ESPN results.
- Wins per $M = wins ÷ reported pay in $M.
- Records, AP rank and AP points come from ESPN's public APIs (AP poll of Oct 11), as of Oct 12, 2026, 12:23 PM CT. The page is rebuilt weekly; budget and salary figures stay the reported ones.
- Context: the 2026-27 school-paid revenue-sharing cap is reported at about $21.3M; third-party NIL sits on top, which is why reported roster budgets can exceed double the cap.
Caveats
- These are reported estimates from anonymous sources, given as ranges. Some ranges span $10M (Texas, Florida).
- Outlets measure different things. The Athletic counts program-controlled money; others count market value or all player pay. Don't compare across outlets.
- Half a season is a small sample, and schedule strength varies.
- Only the top 25 reported spenders are included, so lower-budget teams that are ranked aren't.
- AP rank partly reflects preseason expectations, which themselves correlate with talent and money.
- A correlation isn't a causal finding.
Second section
Head Coach Pay vs. Results
REPORTED 2026 PAY (ON3/RIVALS) · SPEARMAN, TOP 25 BY PAY: +0.32 WITH WIN %, +0.53 WITH AP RANK
Top 25 reported 2026 head coach pay vs. results
▲ +N win % rank 4+ spots better than pay rank▼ -N 4+ spots worse– within 3N/A under 13 games at the schoolPerformance = career win % at his current school, including 2026 to date, ranked against the 41 Power Four head coaches (SEC, Big Ten, Big 12, ACC, Notre Dame) with 13+ games at their school and a sourced salary. Pay is ranked in the same pool, so both numbers are “of 41” (1 = highest paid / best win %; T- = tied).
| # | Coach | School | Reported pay | 2026 | AP | At school (win %) | vs. Pay | Wins per $M | School type |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Kirby Smart | Georgia | $13.3M | 6-0 | No. 1 | 123-21 (.854)Win % rank: #3 of 41 P4 coaches | –Among 41 Power Four coaches: pay #1 → win % #3 | 0.45 | Public school |
| T-2 | Curt Cignetti | Indiana | $13.0M | 6-0 | No. 5 | 33-2 (.943)Win % rank: #1 of 41 P4 coaches | –Among 41 Power Four coaches: pay #2 → win % #1 | 0.46 | Public school |
| T-2 | Lane Kiffin | LSU | $13.0M | 4-2 | No. 22 | 4-2 (.667)Not ranked (first year) | N/AN/A, first season (6 games; needs 13+) | 0.31 | Public school |
| 4 | Ryan Day | Ohio State | $12.6M | 5-1 | No. 4 | 87-13 (.870)Win % rank: #2 of 41 P4 coaches | –Among 41 Power Four coaches: pay #3 → win % #2 | 0.40 | Public school |
| 5 | Kalen DeBoer | Alabama | $12.5M | 5-1 | No. 6 | 25-9 (.735)Win % rank: #7 of 41 P4 coaches | –Among 41 Power Four coaches: pay #4 → win % #7 | 0.40 | Public school |
| 6 | Lincoln Riley | USC | $11.5M | 6-1 | No. 19 | 41-19 (.683)Win % rank: #12 of 41 P4 coaches | ▼ -7Among 41 Power Four coaches: pay #5 → win % #12 | 0.52 | Private school (pay est.) |
| 7 | Dabo Swinney | Clemson | $11.4M | 3-2 | NR | 190-55 (.776)Win % rank: #6 of 41 P4 coaches | –Among 41 Power Four coaches: pay #6 → win % #6 | 0.26 | Public school |
| 8 | Steve Sarkisian | Texas | $11.1M | 4-1 | No. 7 | 52-21 (.712)Win % rank: #8 of 41 P4 coaches | –Among 41 Power Four coaches: pay #7 → win % #8 | 0.36 | Public school |
| 9 | Mike Elko | Texas A&M | $10.8M | 3-3 | NR | 22-10 (.688)Win % rank: #11 of 41 P4 coaches | –Among 41 Power Four coaches: pay #8 → win % #11 | 0.28 | Public school |
| 10 | Dan Lanning | Oregon | $10.4M | 3-2 | NR | 51-10 (.836)Win % rank: #4 of 41 P4 coaches | ▲ +5Among 41 Power Four coaches: pay #9 → win % #4 | 0.29 | Public school |
| T-11 | Mike Norvell | Florida State | $10.3M | 3-3 | NR | 41-37 (.526)Win % rank: #28 of 41 P4 coaches | ▼ -18Among 41 Power Four coaches: pay T-10 → win % #28 | 0.29 | Public school |
| T-11 | Eli Drinkwitz | Missouri | $10.3M | 5-1 | No. 13 | 51-30 (.630)Win % rank: #15 of 41 P4 coaches | ▼ -5Among 41 Power Four coaches: pay T-10 → win % #15 | 0.49 | Public school |
| T-13 | Marcus Freeman | Notre Dame | $10.0M | 6-0 | No. 2 | 49-12 (.803)Win % rank: #5 of 41 P4 coaches | ▲ +7Among 41 Power Four coaches: pay T-12 → win % #5 | 0.60 | Private school (pay est.) |
| T-13 | Deion Sanders | Colorado | $10.0M | 2-3 | NR | 18-24 (.429)Win % rank: #36 of 41 P4 coaches | ▼ -24Among 41 Power Four coaches: pay T-12 → win % #36 | 0.20 | Public school |
| T-13 | Bill Belichick | North Carolina | $10.0M | 3-2 | NR | 7-10 (.412)Win % rank: #38 of 41 P4 coaches | ▼ -26Among 41 Power Four coaches: pay T-12 → win % #38 | 0.30 | Public school |
| 16 | Shane Beamer | South Carolina | $9.2M | 3-3 | NR | 36-33 (.522)Win % rank: #29 of 41 P4 coaches | ▼ -14Among 41 Power Four coaches: pay #15 → win % #29 | 0.33 | Public school |
| 17 | Josh Heupel | Tennessee | $9.0M | 5-1 | No. 14 | 50-21 (.704)Win % rank: #9 of 41 P4 coaches | ▲ +7Among 41 Power Four coaches: pay #16 → win % #9 | 0.56 | Public school |
| 18 | Brent Venables | Oklahoma | $8.7M | 3-2 | NR | 35-22 (.614)Win % rank: #17 of 41 P4 coaches | –Among 41 Power Four coaches: pay #17 → win % #17 | 0.34 | Public school |
| 19 | Matt Rhule | Nebraska | $8.5M | 5-1 | NR | 24-20 (.545)Win % rank: #27 of 41 P4 coaches | ▼ -9Among 41 Power Four coaches: pay #18 → win % #27 | 0.59 | Public school |
| 20 | Mario Cristobal | Miami | $8.3M | 5-0 | No. 3 | 40-19 (.678)Win % rank: #13 of 41 P4 coaches | ▲ +6Among 41 Power Four coaches: pay #19 → win % #13 | 0.60 | Private school (pay est.) |
| 21 | Bret Bielema | Illinois | $8.2M | 3-3 | NR | 40-29 (.580)Win % rank: #21 of 41 P4 coaches | –Among 41 Power Four coaches: pay #20 → win % #21 | 0.37 | Public school |
| T-22 | Matt Campbell | Penn State | $8.0M | 3-3 | NR | 3-3 (.500)Not ranked (first year) | N/AN/A, first season (6 games; needs 13+) | 0.38 | Public school |
| T-22 | Kyle Whittingham | Michigan | $8.0M | 3-2 | NR | 3-2 (.600)Not ranked (first year) | N/AN/A, first season (5 games; needs 13+) | 0.38 | Public school |
| 24 | P.J. Fleck | Minnesota | $7.9M | 4-2 | NR | 70-46 (.603)Win % rank: #19 of 41 P4 coaches | –Among 41 Power Four coaches: pay #21 → win % #19 | 0.51 | Public school |
| 25 | Luke Fickell | Wisconsin | $7.8M | 4-1 | NR | 20-22 (.476)Win % rank: #31 of 41 P4 coaches | ▼ -9Among 41 Power Four coaches: pay #22 → win % #31 | 0.51 | Public school |
Pay: On3/Rivals 2026 coaching salaries (reported, rounded to $0.1M, fetched Oct 12, 2026). USA Today's database hasn't been updated for 2026. Private-school figures are estimates. Outlets disagree on who is No. 1. Records/AP: ESPN, as of Oct 12, 2026, 12:23 PM CT.
▼ Most overpaid (Power Four)
| Coach | School | Pay (source) | At school (win %) | Ranks, Power Four pool | |
|---|---|---|---|---|---|
| ▼ -26 | Bill Belichick | North Carolina | $10.0M (On3/Rivals 2026) | 7-10 (.412) | Pay T-12 → Win % #38 of 41 |
| ▼ -24 | Deion Sanders | Colorado | $10.0M (On3/Rivals 2026) | 18-24 (.429) | Pay T-12 → Win % #36 of 41 |
| ▼ -18 | Mike Norvell | Florida State | $10.3M (On3/Rivals 2026) | 41-37 (.526) | Pay T-10 → Win % #28 of 41 |
| ▼ -14 | Shane Beamer | South Carolina | $9.2M (On3/Rivals 2026) | 36-33 (.522) | Pay #15 → Win % #29 of 41 |
| ▼ -10 | Barry Odom | Purdue | $6.05M (USA Today 2025) | 5-13 (.278) | Pay #31 → Win % #41 of 41 |
▲ Best value (Power Four)
| Coach | School | Pay (source) | At school (win %) | Ranks, Power Four pool | |
|---|---|---|---|---|---|
| ▲ +23 | Joey McGuire | Texas Tech | $4.55M (USA Today 2025) | 40-18 (.690) | Pay #33 → Win % #10 of 41 |
| ▲ +21 | Brent Brennan | Arizona | $3.40M (USA Today 2025) | 18-13 (.581) | Pay #41 → Win % #20 of 41 |
| ▲ +18 | Jeff Brohm | Louisville | $5.98M (USA Today 2025) | 31-15 (.674) | Pay #32 → Win % #14 of 41 |
| ▲ +16 | Willie Fritz | Houston | $4.50M (USA Today 2025) | 19-12 (.613) | Pay T-34 → Win % #18 of 41 |
| ▲ +10 | Kirk Ferentz | Iowa | $7.17M (USA Today 2025) | 218-130 (.626) | Pay #26 → Win % #16 of 41 |
All 41 Power Four head coaches with 13+ games at their school and a sourced salary, not just the 25 highest paid. Number = pay rank minus win % rank. Pay: On3/Rivals 2026 (reported) for the top 25; USA Today 2025 database for everyone else. See Methodology.
* Returning coaches: current stint only. Earlier stints at the same school, shown for context and not counted: Scott Frost (UCF) 19-7 (2016–17); current stint since 2025: 8-10; Rich Rodriguez (West Virginia) 60-26 (2001–07); current stint since 2025: 7-11; Mike Locksley (Maryland) 1-5 (2015, interim); current stint since 2019: 38-48; Greg Schiano (Rutgers) 68-67 (2001–11); current stint since 2020: 32-45.
* Returning coaches: current stint only. Earlier stints at the same school, shown for context and not counted: Scott Frost (UCF) 19-7 (2016–17); current stint since 2025: 8-10; Rich Rodriguez (West Virginia) 60-26 (2001–07); current stint since 2025: 7-11; Mike Locksley (Maryland) 1-5 (2015, interim); current stint since 2019: 38-48; Greg Schiano (Rutgers) 68-67 (2001–11); current stint since 2020: 32-45.
Coach pay takeaways
- Coach pay vs. AP rank: +0.53; reported roster spending vs. AP rank: +0.34. Pay largely rewards past success.
- Top 10 paid: 45-13 combined, 7 of 10 ranked. Ranked 11-25 by pay: 57-27, 4 of 15 ranked.
- Beating their pay rank: Dan Lanning (Oregon), Marcus Freeman (Notre Dame), Josh Heupel (Tennessee), Mario Cristobal (Miami). Trailing it: Lincoln Riley (USC), Mike Norvell (Florida State), Eli Drinkwitz (Missouri), Deion Sanders (Colorado), Bill Belichick (North Carolina), Shane Beamer (South Carolina), Matt Rhule (Nebraska), Luke Fickell (Wisconsin).
Wins per $M is noisy at this point of the season; schedule strength isn't accounted for.
Sources: The Athletic (Sept 16, 2026) · On3 · SI · ESPN · On3/Rivals coach salaries. All dollar figures reported estimates.
