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Music Streaming: October 2026 report
Key numbers
5.1TGlobal on-demand audio streams, 2025 (+9.6%)
Luminate YE 2025
Luminate YE 2025
1.4TUS on-demand audio streams, 2025 (+4.6%)
Luminate YE 2025
Luminate YE 2025
~161,700Global streams per second (derived)
5.1T ÷ 31,536,000
5.1T ÷ 31,536,000
777MSpotify MAUs (Q2 2026)
Spotify 6-K
Spotify 6-K
300MSpotify Premium (Q2 2026)
Spotify 6-K
Spotify 6-K
Spotify MAUs (M)
Spotify Q2 2026 6-K Ex. 99.1.
Spotify Premium subscribers (M)
Spotify Q2 2026 6-K Ex. 99.1.
Projections (frozen) and projected vs. actual
| Metric | Target | Projected | Actual | Status |
|---|---|---|---|---|
| Spotify MAUs (millions) | quarter ending Dec 26 | 819 | — | pending |
| Spotify MAUs (millions) | quarter ending Mar 27 | 840 | — | pending |
| Spotify MAUs (millions) | quarter ending Jun 27 | 861 | — | pending |
| Spotify MAUs (millions) | quarter ending Sep 27 | 882 | — | pending |
| Spotify Premium subscribers (millions) | quarter ending Dec 26 | 312 | — | pending |
| Spotify Premium subscribers (millions) | quarter ending Mar 27 | 318 | — | pending |
| Spotify Premium subscribers (millions) | quarter ending Jun 27 | 324 | — | pending |
| Spotify Premium subscribers (millions) | quarter ending Sep 27 | 330 | — | pending |
| Global on-demand audio streams, calendar 2026 (trillions) | calendar 2026 | 5.59 | — | pending |
Frozen 2026-10-19T20:45:00-05:00 in projections_ledger.json. Scoring rule: hit if within ±3% of first reported actual.
Methodology
Per-day/hour/minute/second figures divide Luminate's annual total evenly across 365 days. The 2026 projection applies Luminate's 2025 growth rate (9.6%). Spotify projections are linear fits through five reported quarters.
Not charted
- Apple Music, Amazon Music and YouTube Music don't report subscriber counts quarterly.
Sources
- Luminate 2025 Year-End Music Report (Jan 14, 2026), luminatedata.com
- Spotify Q2 2026 shareholder deck, SEC 6-K Ex. 99.1 (Aug 4, 2026)